Social Media Marketing tips
When it comes to growing your company, there is no better way to do it than to promote your goods or services on the world-wide-web. We all know that search engines are responsible for a majority of the market share but over the last few years, social media has made its way to the top of the leader boards. With the immense amount of traffic that these social media networks such as LinkedIn, Facebook, Twitter, Google + get, the opportunity to advertise has grown in popularity. There are many tools and software services out there that are now aiding in managing social media campaigns that are very helpful in measuring your success with social media conversions. Today I would like to share how to use SEO and social media to grow your business online and more importantly, how to measure your success with SEO and Social Media advertising.
First I would like to take it back to the , to understand how search engine optimization works you will need to think like a search engine for a moment. A search engine, such as Google is responsible for providing searchers with the best answer to their search query. Naturally, if you only implement SEO practices that would enhance the user experience of your website, then you are essentially doing the right thing. Hiding keywords on your websites background by making the text the same color as your background is not enhancing user experience, which is why Google will penalize you for doing so. Over the years, search engines optimize their own algorithms to ensure that websites that have been SEO’d in a manipulative way are punished. This essentially means that those who are honest and that do the right thing will be rewarded. Today I will go over how to use the right SEO and social media tactics to get your website more traffic from relevant visitors.
Seo Now Days
Google's Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to These algorithms strip out "bad searches" – sites stuffed with keywords, duplicated content and manipulated hyperlinks – and rightly so; the onus for higher search rankings has consequently been placed on the quality, originality and relevance of online content.So must our understanding of search engine optimisation (SEO) fundamentally change in light of this? "Yes, SEO is dead (technically) in the way we used to be able to build links," says John blory, account director at . "Now we are focused more heavily on content marketing."Wilkinson, whose business employs former journalists, is adamant that "businesses still need SEO professionals". But he also admits that "SEO managers must change to be more creative and know how and where to share this content." He adds: "The basics of optimisation may seem simple, but implementing it isn't.
Connecting the Dots
Now it’s time to pull all of your efforts together and start tracking your results. You cantrack every piece of Google+ content you distribute or just a chosen few.
Tracking the content you share on Google+ allows you to correlate SEO gains and ranking increases against Google +1s and other social signals. An easy way to keep an eye on what’s working and what’s not is to assign each Google+ link a custom URL, then review its stats weekly in Google Analytics.
To set up a custom URL, open Google URL Builder in a new tab and complete the information. Here’s an overview of each section and what you should type in:
- Website URL: Enter the URL of the content you want to share and measure.
- Campaign Source: This is the platform you’re using to distribute the content—in this case, Google+.
- Campaign Medium: The medium is how you’re sharing your content. This could be a tweet, Facebook status or LinkedIn update. In this instance, the campaign medium is Google+ Post.
- Social Media
: social Media is Best Place to campaigning and share from some of sites You can also Buy instagram followers and if We talking about facebook then Facebook advertising is best way to advt. your business.
- Campaign Term: You can skip this one for now. It’s not used for this campaign.
- Campaign Content: Type in the title of what you’re sharing; for example, “How to measure social media traffic.”
- Campaign Name: Use something simple you can easily recognize later when you’re sifting through Google Analytics; for example, “January’s Google+ campaign.”
Leveraging Social Media & Search Engine Optimization
Being that internet marketing evolves so rapidly I thought it would be a good idea to share how to properly use social media for SEO in 2014. The methods that I am going to share have been used for our company site, The Miami SEO Company and we have been seeing great results in our traffic from social media and search engine.